training statistics & data mining
Research starts with a question, the answer to which we try to find by analyzing data.
This question determines to a large part the data to be gathered and the analysis to be done.
Whether we should need big data or small data. Using experimentation or field research. What measurements to use. Analyzing with regression models or rather decision trees. And so forth.
To choose the appropriate analysis and to interpret and evaluate the results, it is important to understand Statistical and Data Mining concepts and algorithms.
But the gathering of the data too, in a way that optimizes the validity and reliability of the measurements, is as least as important as properly analyzing the data.
I am Kees Schippers, passionate Marketing Data Analyst.
If you have any questions or requests, please send me a message.