About me


I have graduated as a Social Psychologist in 1994 at the University of Amsterdam (UVA) and have since then worked as a teacher in Statistics and Research Methodology and as a Marketing Data Analist.


The Description and Prediction of Customer Behavior for optimizing Marketing Strategies is one of the major tasks of a Marketing Data Analist.


To reach that goal, both online and offline data are used, consisting mostly of Transaction data, Contact data, Demographic data, own Website data, other Online data, external Life Style data, Marketing Research data.